At lattaffa-usa.it.com, your privacy is not an afterthought—it’s a core part of our operations. This notice describes how we handle information when you interact with our store.

1. Scope and Consent
By using our website, you agree to the collection and use of information as described here. We only ask for personal information when we truly need it to provide a service.

2. Information You Provide Directly
When you make a purchase, create a wish list, or contact us, you may provide:

  • Contact details: full name, email address, phone number
  • Shipping and billing addresses
  • Payment card information (handled in tokenized form)
  • Communications you send us, including attachments and inquiry history

3. Information Collected Automatically
When you browse our site, we automatically receive certain technical data:

  • Device information: IP address, browser type, operating system, screen resolution
  • Behavioral data: pages visited, time spent on page, referral source, click patterns
  • Cookie identifiers and similar tracking technologies

4. Cookies and Tracking Technologies
We use first-party and third-party cookies to improve user experience, analyze traffic, and serve relevant advertisements. Specific tools include:

  • Strictly Necessary Cookies: For cart functionality and session management.
  • Analytics Cookies: Google Analytics, which collects anonymized data about site usage.
  • Marketing Pixel Technologies: Facebook Pixel, TikTok Pixel, and similar scripts to measure ad effectiveness and create audiences.

You can disable cookies through your browser’s preferences. Note that disabling cookies may affect certain features, such as maintaining items in your cart.

5. How We Use Collected Data
Your data powers our ability to:

  • Fulfill and ship orders accurately
  • Send transactional emails (order confirmations, tracking, refunds)
  • Provide responsive customer support
  • Improve website design, inventory, and user flows
  • Detect and prevent fraud or abuse
  • Deliver targeted advertisements on third-party platforms, where you have the right to opt out via the platform’s settings

6. How We Share Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share data only with service providers necessary to operate our business:

  • Payment processors (e.g., PayPal, card processors) to authorize and capture payments
  • Shipping carriers (USPS, UPS, FedEx) to deliver packages
  • Cloud-hosted email and helpdesk services to communicate with you
  • Analytics and marketing providers under strict data processing agreements

We may also disclose information if required by law, court order, or to protect our rights.

7. Data Security and Retention
We maintain administrative, technical, and physical safeguards designed to protect personal data. These include encryption at rest and in transit, firewall protection, and regular security scans. We retain your information for as long as needed to fulfill the purposes described, resolve disputes, and comply with legal obligations.

8. Your Choices and Rights
Depending on your jurisdiction, you may have rights regarding your personal information:

  • Access & Portability: Request a copy of the data we hold about you.
  • Correction: Ask us to update inaccurate information.
  • Deletion: Request that we delete your data, subject to certain legal exceptions.
  • Marketing Opt-Out: Click “Unsubscribe” in any promotional email or contact us directly.

To exercise any of these rights, email info@lattaffa-usa.it.com with your request. We will verify your identity before processing, and we aim to respond within a reasonable timeframe.

9. Children’s Privacy
Our site is not designed for individuals under the age of 13. We do not intentionally collect or solicit personal information from children. If you believe a child has provided us with data, contact us immediately for removal.

10. Third-Party Links
Our site may contain links to other websites. We are not responsible for their privacy practices, and we encourage reading their policies.

11. Policy Updates
We may revise this Privacy Commitment periodically. Any material changes will be posted with a new effective date. Your continued use of the site after changes constitutes acceptance.